Spanish seafood processor and surimi producer Angulas Aguinaga says it hasn't given up on its long-term goal of "de-seasonalizing" products lines and turning them into everyday meals.

While the Christmas period remains the busiest time of the year for the company, its marketing executives are tinkering with this sales approach as part of an effort to achieve ambitious financial goals.

"[We want to] ensure that our work is just as intense throughout the year,” said Angulas Aguinaga Marketing Director Mikel Grande in an article posted on his company's Linkedin page.