On Friday, land-based salmon producer Pure Salmon launch its first two brands into Japanese department stores.

Iod and La Petite Smokehouse smoked salmon has been stocked by several "prestigious" Tokyo department stores such as Ginza Mitsukoshi and Isetan Shinjuku, according to a Pure Salmon posting on LinkedIn.

The entry follows the company's August launch of its new La Petite Fabrique du Saumon Fumé branded smoked salmon into retail outlets in France.