James “Butch” Vidrine has launched BandL Seafood Advisors, a seafood consultancy, after recently retiring from Los Angeles-based Southwind Foods.

Vidrine’s career in the seafood industry stretches back decades, with much of his time spent at US food distribution giant Sysco, where he was known as a straight-talking buyer who was instrumental is fighting fraud in the seafood industry.

During his tenure at Sysco, Vidrine helped build Sysco’s Portico private-label frozen seafood brand as part of the company's long-term plan to increase sales of its branded products.