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UK seafood supplier Young's is partnering with Asda to launch a new 11-strong seafood range called The Funky Fish Kitchen.

The range, which is exclusive to Asda, is Young's branded and features ready-to-eat and ready-to-cook seafood.

It is being launched as part of the company’s campaign to inspire more consumers to eat fish at least two times a week, the company said in a statement.

The Funky Fish Kitchen has been available since Sept. 9 at special introductory prices and offers, and includes three lunch pots, available in Mediterranean, seafood mojito, and tuna with sour cream and chive and two ready-to-eat salmon products targeted at a growing lunch time consumption of fish through sandwiched and jacket potatoes.

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