California-based Great American Seafood Imports Company entered into a partnership with Frequentz, which will provide Great American with an industry-first fully integrated supply chain visibility solution from source to consumer.

Frequentz’ track and trace system will provide Great American improved technical ability to combat the effects of illegal, unreported and unregulated (IUU) fishing, and associate third party certification as well as fair labor recording.

“We chose to align ourselves with Frequentz for many reasons,” said Sam Galletti, president of Great American.