A vital step in developing a new product, or making sure that an existing product continues to sell well, is to ensure that the pack in which it is offered for sale not only offers adequate protection against adverse environmental conditions, but also attracts the consumer so that he or she will want to take it off the shelf

Solid board packaging attracts supermarket customers

SMURFIT KAPPA of the Netherlands claims that its solid board packaging will definitely attract the attention of the supermarket customer.

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