Japanese firms target 'sushi boom' with California-based venture

Sojitz Corp launches joint venture with restaurant chain operators Royal Holdings and Choushimaru.

The new joint venture aims to tap into sushi demand in the United States. — The new joint venture aims to tap into sushi demand in the United States.Photo: Shutterstock

IntraFish Media

Japan USA California Sushi Restaurants

Published 7 May 2024, 14:38Updated 7 May 2024, 14:38