Sushi council taps industry expert to maximize US growth

The executive said he will 'build sushi’s place as a vibrant and expanding category.'

Dick Jones will lead the NFI Sushi Council. — Dick Jones will lead the NFI Sushi Council.Photo: BOM

Rachel Sapin

Correspondent

Published 21 October 2025, 22:52Updated 21 October 2025, 22:52

National Fisheries Insitute Sushi Retail Foodservice Dick Jones