Ocean Beauty Seafoods announced Tuesday it hired longtime seafood executive Stutts Armstrong to head up its East Coast sales.

Armstrong, who spent 14 years with Icicle Seafoods, including time as national sales manager, will take over from Nathan Rice, who moves into the newly created position of National Foodservice Sales.

Armstrong has held sales positions for a range of companies including Vita Food Products, Aqua Star, Bonamar and most recently shellfish supplier Atlantic Aqua Farms, where he served as vice president of sales.