UK-based industry authority Seafish named IFFO Technical Director Neil Auchterlonie as the chair of Seafood 2040, a program launched in 2015 to help the seafood industry realize its full potential by 2040.

“COVID-19 has created an unprecedented set of challenges, and Seafood 2040 will have an important role to play in helping the seafood industry in England to find its feet again," Seafish CEO Marcus Coleman said.

Auchterlonie will begin his new role May 1, replacing the program's inaugural chair, Alison Austin.

The program is funded by European Maritime Fisheries Fund (EMFF), as well as supported by the Department for Environment, Food, and Rural Affairs (DEFRA), and UK's seafood industry.

Auchterlonie previously served on the Seafood 2040 industry expert working group, which sets him ahead in his task.

Prior to Seafish, Auchterlonie was technical director for IFFO, the Marine Ingredients Organization. He also served in DEFRA, Cefas and the environment agency, as well as an assistant to industry, governments and NGOs.