High Liner Foods on Friday announced it hired Anthony Rasetta as its a new chief commercial officer, selecting an executive with lengthy experience at two of the world's leading food companies.

Rasetta comes to High Liner after nine years at food giant Mondelez International, where he most recently served as vice president of sales and customer development in the company's New York offices.

Prior to that, Rasetta sent 11 years at Kraft Foods Group in Canada, where he managed a suite of the company's marquis brands.