About a year ago, a strategic meeting at UK seafood giant Young’s Seafood came up with a novel plan: explore the US market.
“We took a step back and said, ‘Where aren’t we?’” CEO Bill Showalter told IntraFish.
Young’s Seafood Marketing Direct Yvonne Adam said consumer research showed Americans were ready for something different, and encouraged them to pursue the concept.
“They loved the difference,” Adam said. “They were really looking for innovation, and from packaging to recipes we are able to supply that.”
Young’s
