Findus’ microwave fish fingers were sold under its Croustibat Express brand in France and helped push its fish finger market share past 38 percent in 2009.
Now, U.K. division Young’s launched the product into the United Kingdom designed to be edible in a sandwich.
The product makes fish fingers “even more accessible” to students and young adults who enjoy a fish finger “butty.”
Young’s hoped the product would compete with other microwaveable snacks such as instant burgers, with its £0.99 (€1.13/$1.64) price tag appealing in tough economic times.
“The
