Young’s will use Beckham’s image on the packaging of the range and will support the launch with a £1 million (€1.2 million/$1.4 million) integrated marketing campaign.
In-store support for the new range will include £1 (€1.17/$1.44) promotional packs during the World Cup and fully branded point-of-sale and car park banners.
The range will include Young’s Fish Fingers, Flipper Dippers, Cod Cakes, Admiral’s Pie and Mariner’s Pie, all with added omega-3 from a supplement produced by GO3.
“This is a winning line-up for this summer: Young’s, the experts in fish; and GO3, the experts in family nutrition,” said Mark Escolme, managing director at Young’s.
