Permira Funds, which Monday agreed to buy the majority of Unilever's frozen foods business for €1.7 billion ($2.2 billion), now is at the helm of one of the world's largest seafood firms, and most powerful fish buyers.
How Unilever's image and brands will fare under the more agressive style of private equity ownership -- where focus tends to be on shedding non-core assets, acquiring other businesses in its sector, and reducing costs -- remains one of the more intriguing questions surrounding Monday's sale, and one which has widespread implications.
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