Traditionally featured on fine dining menus, this versatile fish has been virtually unavailable in grocery stores until now.
Whole Foods Market's Arctic char is raised in land-based tanks of ice cold, crystal-clear water filtered through centuries-old lava rock by the Samherji cooperative of fish farmers in Iceland.
"Land-based tanks offer excellent water quality control and extra protection against farmed fish escaping into the wild. And they also protect the char from predators," said Carrie Brownstein, seafood quality standards coordinator, who has visited Samherji's Arctic char farms.
"The
