In a statement e-mailed to IntraFish on Thursday, the group said it's currently "developing and enhancing" its buying standards for farmed seafood, and plans on launching them next month.
Whole Foods offered some possible insight into its new farmed fish standards in early 2007 when it rolled out new farmed salmon purchasing guidelines.
Those standards laid out strict rules on feed, environmental contaminants, escape prevention, disease treatment, and other areas of salmon production.
The guidelines were so stringent that Whole Foods winnowed down its salmon suppliers to just three companies -- Changing Seas, which operates salmon farms in Norway; North Landing in the Shetlands; and Martin International, which markets Black Pearl brand salmon farmed in the Shetlands.
The