Whole Foods is expanding its availability of "Best Choice" or "Good Alternative" seafood options through a new partnership between the US retailer, the Monterey Bay Aquarium Seafood Watch program and The Safina Center (formerly Blue Ocean Institute), after it agreed to match its standards and criteria with Monterey Bay.
David Pilat, global seafood buyer for Whole Foods Market, said the unity between the two eco-labels will give him and seafood buyers at other retailers additional sustainable seafood options.
The streamlined ratings program provides an economic incentive to fish responsibly and helps shift the seafood industry toward greater sustainability, he said.
“They
