If you want to sell more seafood, be different, says Ken Kabira, managing partner at TrueWorks, an Illinois-based marketing and branding company.
Kabira, who has worked internationally for companies such as Kellogg and McDonald’s, kicked off a one-day Traceability Leadership Forum on Thursday in Seattle.
The event, hosted by Trace Register, a seafood traceability provider, attracted leading buyers and suppliers, including Whole Foods, Costco, Wegmans, Cannon Fish, Ocean Beauty Seafood, Uoriki Fresh and others.
The US seafood market is in a prolonged period of decline. Since 2004, per capita consumption has fallen 13 percent.
And while the average US consumer eats just over 14 pounds of seafood annually, this same consumer devours more than 81 pounds of chicken, 57 pounds of beef and 46 pounds of pork.
Click here to read the full article on Seafood International.
