New York-based supermarket chain Wegmans is teaming up with the Gulf Seafood Marketing Coalition (GSMC) on a new promotion to educate its customers about Gulf shrimp, GSMC said Tuesday.

Similar GSMC promotions with retailers such as HyVee, Winco and Market Basket have seen sales skyrocket as much as 1049 percent during the promotional period.

For details about the promotion, read the whole story in Seafood International.