It has become a popular pastime for many to compete on who can best describe the seafood industry’s problems, and which medicine is best suited to remedy these problems. An eco-label could be a solution, some say. Another could be to engage a public relations guru who could mix up a recipe for respect and repute.

In Norway, there has been criticismleaders in the aquaculture industry are too weak in shaping public opinion.

One producer, Gerhard Alsaker, criticized aquaculture industry organizations for choosing the ”sensible solution” when crises arise.