The Association of Genuine Alaska Pollock Producers (GAPP) said Wednesday it is looking for more proposals to market wild Alaska pollock.

GAPP said it is accepting request for proposals (RFPs) for projects that help build a brand identity for wild Alaska pollock in North America. This RFP is the second of three opportunities this year for possible funding for companies under the organization’s North American Partnership Program, GAPP said.

“Wild Alaska Pollock is one of the most abundant and sustainable fisheries in the world.