John West and Cummins&Partners launched a video marketing campaign for John West's new canned tuna Special Edition Fiery Range, which includes: Tuna and Sriracha; Tuna Inferno; Tuna and Chipotle and Tuna and Tangy Jalapenos.
The four items are of varying levels of heat. There were 2 million views in one week for the four videos. The face of the campaign is the brand’s mascot, a Kodiak bear.
The Lunchtime Social Feed features "Chef Bear" preparing four recipes using the new tuna product: cheese melt, poh boy, rice salad and burritos.
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