“Bring it on!” GAAIA’s global coordinator Don Staniford said. “Where there’s smoke there’s fire or as they say in showbusiness ‘where there’s a hit, there’s a writ’.

On Mar. 24, Cermaq, the parent company of Mainstream Canada, announced that it would sue the GAAIA and Staniford for defamatory statements against the company and fish farming.

The lawsuit follows campaigns by GAAIA where fish farming is compared to smoking and is said to cause cancer.

It is also not the first time that Staniford is pursued in justice.