UK retail chain sees potential with new product, packaging innovations

Northern England supermarket chain Booths launched a "Healthy Living" campaign in January, promoting the health benefits of eating fish and seafood, Matthew Bruno, fish buyer at the retailer, told IntraFish.

In addition, it launched a three-month campaign featuring Norwegian skrei cod, which also started with the beginning of the month.

"For the last two years Booths has been the only multiple retailer to stock this Norwegian fish," Bruno said.

"It will be supported this year with a large marketing campaign in store. This year we have also agreed with the Norwegian Seafood Council [NSC] that Booths will be the only retailer to pre-pack skrei cod, which is a first for the UK retail market," he said.

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