Cod sales at UK retailers saw their value rise 2.4 percent for the year ended Jan.3, reaching £354.1 million (€478 million/$545.3 million), compared to £345.7 million (€466.7 million/$532.4 million) the previous year.

Frozen cod saw its sales value jump to £177 million (€238.9 million/$272.6 million), up 2.3 percent from £173 million (€233.6 million/$266.4 million), while chilled cod’s value increased to £176.9 million (€238.8 million/$272.4 million), a 2.5 percent rise from last year's £172.6 million (€233 million/$265.8 million).

Ambient cod also saw an increase, skyrocketing 14.8