U.S. farmed salmon demand likely to lag behind Europe, Asia

The strong U.S. wild salmon season and increased volumes of farmed fish from Chile might hold back demand in the United States a little longer than other markets, sources told IntraFish.

Retailers in Europe and Asia are looking to promote farmed salmon again, said Ola Brattvoll, Marine Harvest sales and marketing chief operating officer (COO).

Marine Harvest, the world’s largest salmon farmer, is working with retailers in Europe and Asia on promotions to drive salmon sales. “These will start in around six weeks,” he told IntraFish.

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