This reflects the company’s wider strategy to expand its value-added range, the group’s Sales and Marketing Manager, Aytanga Yesilova, told IntraFish.
It also reflects bass and bream’s inroads into the retail sector.
“Bass and bream is becoming more known, more diversified,” Yesilova said, speaking at the Sapore food show in Rimini, Italy, on Feb. 21. “In the frozen segment, I think we will see more diversification. Just like you can find a lot of different salmon products today, bass and bream will move towards that too.”
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