Now it wants to replicate its success with tilapia, its director told IntraFish.

“My new target is to introduce tilapia to the Turkish market. Tilapia consumption in Turkey is close to nothing now; but I’m 100 percent sure it will become a favorite of the Turkish consumer,” said Ulvi Denizer, partner and director at Merlion Seafood.

Denizer hopes to find a supplier already this autumn. “I have appointments with suppliers at the Hong Kong exhibition in September and will decide from whom I will buy then.”

However,