The growth at Washington state-based Trans-Ocean stands in contrast to a relatively flat surimi products sector, Lou Shaheen, Trans-Ocean’s vice president of sales and marketing, told IntraFish on Thursday.
One key growth-driver for Trans-Ocean has been an increased focus on coupon programs. Trans-Ocean began offering coupons for its products four years ago, but coupon usage has climbed since the economic downturn in 2008.
“We can measure success through redemption rates, which at 18 percent for online coupons is above average,” said Shaheen.
