Trade group: Alaska pollock name change should boost US consumption

A new law changing the market name of the United States’ largest fishery from Alaska pollock to pollock, and which also requires that the geographic descriptor Alaska be used only on pollock harvested from that state, should help to revive domestic consumption, according to the trade group Genuine Alaska Pollock Producers (GAPP).

Before the law was enacted, pollock from both Russia and Alaska were sold in the United States under the name Alaska pollock, making it impossible for consumers to determine product origin and to make a choice between the two sources.

Alaska