If you’re purchasing wild fish, the pack could carry a label for Friend of the Sea, Marine Stewardship Council (MSC), Iceland Responsible Fisheries, Global Trust's Seafood Trust, or Marine Ecolabel Japan, among others.

If it’s a farmed fish, it could be labeled with Global Aquaculture Alliance (GAA)’s Best Aquaculture Practice (BAP) certification, GlobalGap, Fair-Fish, and many more regional labels. The World Wildlife Fund (WWF) is leading efforts to create the Aquaculture Stewardship Council (ASC), which will certify farm-raised products.

Beyond that, there are organic labels such as Naturland, Soil Association, Freedom Food, and the list goes on.

“Everyone’s