Tell them it's local
With corporate greed exposed over the last decade in multitude of scandals -- Enron in 2001, then Bernie Maddoff's Ponzi scheme in 2008, to name two -- calls to bring the power back to the people resounded with the Occupy Wall Street movement, when hordes of people gathered to protest corporate greed and economic inequality for months on end, from September of last year through March of this year.
The protesters' message seems to have seeped into the American consumer psyche, expressing itself in a new-found love of local products.
Although
