Southbank Fresh Fish recently closed a deal to supply Marine Stewardship Council (MSC) certified fish to iconic UK retailer Selfridges, but the deal was a "unique" one that won't change the supplier's strategy to provide sustainable fish to restaurants across London.

Matt Couchman, Southbank’s depot sales manager, told IntraFish that while the depot was small compared to others in the city, its size works to its advantage, giving the company a more personal touch for its clientele of top-end buyers that want both quality, and sustainability.

“It’s