TUF’s shares jumped 6.9 percent on the the Stock Exchange of Thailand Wednesday, after news of the deal reached investors. Analysts in Bangkok brokerages welcomed the acquisition, hailing it as a strong strategic move for TUF. With MW Brands, TUF has a strong European presence to complement its Chicken of the Sea canned seafood brand in the United States, and a distribution foothold for its other products, such as shrimp.

The addition of MW Brands should boost TUF’s 2011 profit to BHT 4.3