Thai Union Frozen Products (TUF) announced it will acquire French salmon smoker MerAlliance through its subsidiary MW Brands, which the group is seeing as a "strategic driver" for its future business.
"The company aims to leverage MerAlliance’s position as a leading smoked salmon player in Europe and its strong growth track-record to expand its base within the chilled category in Europe," it said in a statement.
The deal will reinforce MW Brands' position in the European market and will have a positive effect on TUF's earnings both in the short and long term with an estimated 5-6 percent increase in the group's revenues.
