Taiwan sushi group eyes the US and Asia-Pacific

Taiwanese company Sushi Express  is eyeing the US market, where there is huge potential for expansion, its CEO Cooper Sun told IntraFish.

Sushi Express, which has a strong presence in Chinese-populated areas such as Taiwan, Hong Kong and China, is targeting to open its first outlets in cities along the west coast by next where there are significant Asian populations in that area, he said.

And it plans on using its competitive pricing strategy, just how it has done in Taiwan, to gain a foothold in the US market, said Sun.

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