As one of the largest and most profitable companies in the world, the move sent a strong message – sustainability and profits aren’t mutually exclusive.
Data proving selling sustainable seafood can lift bottom lines are still anecdotal at best, making the decision to go green tough for some companies.
Customers are more than happy to speak loftily about sustainability, but when it comes to voting with their pocketbooks, they clam up, said Nick Howell, managing director of the Pilchard Works in southwestern England.
