Bamboo Sushi owner Kristofor Lofgren said he hopes to serve as a model for other restaurants on how to source sustainably and educate diners about the impact of their choices on global fishing.

“Sushi restaurants serve large quantities of fish, and Bamboo Sushi is a market leader in giving sushi lovers the opportunity to have a great meal and to support sustainable fisheries at the same time, so they may continue to eat sushi forever," said Brad Ack, MSC’s regional director for the Americas.