It comes from meat, chicken and other entrants in the fight to be the center-of-plate protein for cash-strapped consumers.
“Consumers are looking for value. Tilapia still remains a value [product]; it’s still stably priced, it’s present all the time, it’s the right flavor profile,” Schramm told IntraFish. “Whether you’ve got people looking at white proteins or protein in general, if they’re on fixed budgets for their shopping budgets, in that $3 (€2) to $6 (€4) dollar range, chicken and pork and beef pop up often.
