During ASMI’s board meeting in Seattle last week, Steve Schiedermayer, chief steward of the marketing company Schiedermayer & Associates, briefed members on the efforts to promote wild Alaskan seafood.
To target the main seafood-buying audience -- upper-income female consumers 35 to 54 years old -- ASMI launched a cable TV campaign this fall. The three commercials feature comedian Ben Stein, an avid salmon eater, Schiedermayer said.
It costs between $2,000 (€1,576) and $10,000 (€7,878) to run the 15- and 30-second spots on the Food Network, significantly less than advertising on a major network.
