The City of London's Department of Environmental Services is in dialogue with the retailer, and requested samples of the relevant packaging to determine if Sainsbury’s infringed legislated food labelling requirements.
The authority was passed details of the matter following an approach by another local authority within whose area the "colin" project was launched.
Sainbury’s caused a stir among fish sellers and consumers in the United Kingdom after it rebranded its pollack product as “colin” in April for a trial range -- and saw sales jump 68 percent.
The
