Jesus Serafin Perez, chairman of the Spanish Food and Drink Industry (FIAB), told attendees at a meeting promoting the international food exhibition Alimentaria 2010 in Barcelona, Spain, that the Euro’s current value is preventing more success in the sector.
“The food and beverage industry is the first industry of the Spanish economy,” said Perez. “It is an industry that has been stable in a crisis economy; its exports have been very good. But [the Euro’s] current valuation makes Spanish products unattractive when compared with the U.S.
