It’s also clear supermarket chains have some of the onus to "get their phraseology house in order," some of which consider the jargon necessary to give the consumers the impression they are environmentally friendly.
IntraFish spoke with market analyst Lorna Jack of the U.K. Sea Fish Industry Authority (Seafish) about whether consumers are capable of discerning between the various terms and phrases denoting sustainability.
New words constantly are being launched that are intended to be associated with consumption of ethically correct food, and several of these words are now a natural part of the daily patter of people in the seafood industry.
Sustainability,
