Let’s get one thing straight. In one sense, I am not a fan of social media. I despise those people who update their Facebook statuses every time they eat a banana or go to the bathroom and the thought of casually tweeting -- it makes my stomach turn. The mere fact that Piers Morgan is such a fan is enough to put anyone off, surely?
However, my hardened cynicism toward social media as a “social” tool has been replaced with my enthusiasm for Twitter, Linkedin and, to a lesser extent Facebook, as business applications.
If