One of the largest seafood companies in the United States is working to create "points of differentiation," to set itself apart from the competition for value-added products.

"Importing and turning containers isn't as easy as it used to be," Slade Gorton Director of Strategic Sourcing Bill Feltch told IntraFish. "We're working to keep consumers interested in the category."

But how do seafood companies reach back to consumers to create or recreate a product they'll buy at an affordable price when so many producers outside the US are building facilities or buying companies domestically to provide more direct sales?

Feltch said it all goes back to taste and identifying what potential trends could take off.

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