When Norwegian salmon giant Marine Harvest announced Friday it will invest about £80 million ($121 million/€110.6 million) to establish a new fish feed operation in Scotland, it didn't come as a shock to its feed-producing competitors and suppliers.

"It’s previously been hinted at, and Marine Harvest has said straight out that its strategy is to be vertically integrated," Steven Rafferty, CEO of Nutreco-owned fish feed producer Skretting, told IntraFish. “The news didn't come as a surprise to us."

Carlos Diaz, CEO at BioMar, agreed -- with the growth in demand from the salmon sector, the company's move makes sense.

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