"Sometimes packaging becomes an afterthought. Those decisions are often made at the last minute," Andrew Luke, vice president of business development, global packaging solutions, for MeadWestvaco Corp. (MWV), said at the IntraFish Media Seafood Leadership Luncheon on Sunday at the Boston Seafood Show.
The lack of time spent thinking about packaging can be costly, as MWV research shows the average consumer takes six seconds to make a decision on whether to buy a particular product.
The company's research found 63 percent of consumers look at packaging before deciding to make -- or not make -- a purchase, while 75 percent will push aside a damaged package in the frozen section, even if it is a brand they prefer.
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