New Zealand's best known seafood brand has a new CEO after the company's board of directors named Steve Yung to the position.

Yung, a Canadian who most recently served as managing director of McCain Foods Australia and New Zealand area, has spent more then three decades in the food industry, which Sealord Group Chairman Matanuku Mahuika said made him a prime candidate.

“Steve’s extensive experience in multi-national food manufacturing environments will be extremely valuable as Sealord works to grow and develop our business," he said.