Looking to grab a piece of the rapidly growing Chinese market? It's by no means simple, and even with Western chains' swift expansion in the country, successful operators have carefully tweaked their offerings.
“It’s not matter of bringing Western-style food into China, there needs to be proper investment and research done into designing a product that suits Chinese tastes,” Frank Zhou, president of Ocean One Enterprise told IntraFish.
And companies will need to work closely with the major brands to develop commercial products that fit Chinese consumers preferences and budgets, said Jostein Rortveit, American Seafoods’ managing director for market development in Asia.
To
